A Spotify user is listening to music on its ad-supported free experience.Here’s a simple explainer on how it will work: The Active Audio product is not only the first of its kind in the Australian audio space, but the first of its kind globally. Music fans using Spotify’s free, ad-supported tier in Australia will now receive an interactive video and audio ad experience.Īctive Media allows users to choose whether they want to hear, see, or skip ads, with advertisers to only pay for completed listens/views.
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